As Unique As Your Love

Handcrafted, Ethically sourced, and One-of-a-kind Jewelry.
You Above All

The Gem’s Company aims to disrupt the jewelry industry by serving direct to consumer heirloom quality gemstones and jewelry without the designer price. Crafted by expert jewelers in NYC.

DIAMONDS WITH A NEW STORY

We value your ability to choose what matters to you and offer an evolved approach where you don’t need to compromise quality or size to create the diamond ring of your dreams.

Select your engagement ring design, personalizations, and Lab diamond or Moissonite center stone from our curated feed.

Ridiculously sized stones. Real-life prices.

Our lab grown diamonds are exclusively GIA or IGI certified because we believe in quality you can trust.

Our team of experts hand-select the very best stones, and apply high jewelry craftsmanship techniques on each piece of made-to-order jewelry.

100% RECYCLED METALS

Our precious metals are 100% recycled. Competitors stating they use recycled metals typically only use 60%. Mining gold can be more detrimental to humanity and the environment than diamonds. Cyanide is mixed with ore to remove gold which then leaks into the water supply and gold funded wars are still raging on

MADE IN NEW YORK CITY

All our jewelry is made to order and handcrafted in the USA, using a high gram weight of metal. Most other jewelry companies get their rings made overseas in prestocked, limited sizes and lower gram weights. To offset the carbon emissions to ship you your jewelry to you, we also plant one tree, through One Tree Planted.

CUSTOM DESIGN

If you can dream it, we can create it! Work with our designers to create something magical. Make a small change or design from scratch, you'll never pay a design fee.

Design your ring